Aaricka Washington
Marketing and Communications Specialist @Investigative Reporters And Editors
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WORK HISTORY
Marketing and Communications Specialist @Investigative Reporters And Editors
Los Angeles, CA, US
Develop and implement marketing campaigns for specific initiatives, with assistance of respective staff members, including annual conferences, giving and membership drives, regional workshops and fellowship programs- Own IRE’s social media strategy and execution, including content development and graphic design- Write posts and platform-specific copy designed to expand reach, grow audiences and support organizational goals- Design on-brand, accessible social graphics that strengthen narrative clarity and campaign performance- Identify and connect with new outreach and partnership opportunities to expand IRE\'s footprint within journalism and media ecosystems- Produce IRE\'s biweekly digital newsletter Quick Hits- Collaborate closely with leadership and program teams to ensure message alignment, consistency, and mission-driven impact- Assist with marketing and communication tasks involving IRE training events, data and research services, scholarships, awards and other activities - Continuously evaluate performance and refine strategy to strengthen brand authority, audience growth, and organizational influence
EDUCATION
Columbia University - Graduate School of Journalism
Master of Science - MS
Indiana University Bloomington
Bachelor of Arts (B.A.)
SKILLS
ABOUT AARICKA WASHINGTON
Aaricka is a freelance journalist and educator based in Los Angeles with experience in reporting, editing, marketing, audience engagement and social media strategy.Aaricka currently serves as the marketing and communications specialist with Investigative Reporters and Editors (IRE). She is also teaching a News Writing and Ethics course at California State University, Long Beach.Previously, Aaricka was an associate editor and reporter at LAist, the largest NPR station in L.A. In that role, she developed editorial strategies and collaborated on reporting for How To LA, a daily podcast, contributing to impactful, multimedia storytelling that built a loyal and deeply engaged audience. Her reporting centers students and marginalized communities across L.A, with a focus on equity, access, and lived experience. Before LAist, Aaricka worked as an education reporter at Chalkbeat Indiana and the Austin American-Statesman, covering K-12 education, policy, and systemic inequities. Her work has appeared in The Guardian, The New York Times, PBS NewsHour, Time Magazine and numerous local news outlets nationwide. Prior to her journalism career, Aaricka was a Teach for America corps member in Houston, Texas, where she taught marginalized students in under-resourced schools, an experience that continues to shape her work.She holds a master’s degree in journalism from Columbia University Graduate School of Journalism and a bachelor’s degree from Indiana University-Bloomington.
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