Aarati Kulkarni

Channel Marketing Manager @Titlesplit.Com

Ripley, GB

Developed and executed successful social media strategies for YouTube, TikTok, Facebook, LinkedIn and Instagram, resulting in measurable growth in followers, engagement, and brand visibility.• Created, edited, and led delivery of high-performing ads and trend-driven short-form content across multiple platforms, driving engagement and maximising campaign results. • Leveraged in-depth understanding of platform algorithms and changes to boost organic reach and optimise content performance.• Planned, launched, and optimised paid media campaigns across Meta, managing spend pacing, testing strategies, and real-time performance optimisation.• Analysed channel and campaign performance using social media analytics tools and marketing platforms such as Kartra, Facebook Ads Manager, Meta Business Suite, Google Analytics and Google Search Console generating actionable insights and implementing optimisation strategies.• Managed the company website on WordPress and continuously updated it with video content, reviews, testimonials, and training. • Collaborated closely with the marketing team to align content with broader campaign goals and ensure consistent messaging.• Efficiently managed multiple projects, met tight deadlines, and effectively handled budget allocations. • Engaged in company events to capture visually appealing photos and videos to use across different social media platforms and communicate with clients. • Thrived in a fast-paced environment, adapting quickly to changes and maintaining a proactive, solution-oriented approach.