Aanchal Rathore
Search Engine Optimization Manager @Digital Upshot - Your Growth Partner
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WORK HISTORY
Search Engine Optimization Manager @Digital Upshot - Your Growth Partner
IN
I am responsible for driving sustainable organic growth, not just rankings. Here’s what the role typically includes when working with clients:SEO Strategy & PlanningCreate data-driven SEO strategies aligned with business goals, search intent, and long-term growth.Website & SEO AuditsIdentify technical, content, and performance gaps through detailed audits and competitor analysis.Technical SEO ManagementEnsure proper crawling, indexing, Core Web Vitals optimization, sitemap setup, canonicalization, and error resolution in coordination with developers.On-Page SEO OptimizationOptimize titles, meta descriptions, headings, internal linking, images, URLs, and schema for better visibility and CTR.Content Strategy & GuidanceDefine content roadmaps, optimize existing pages, guide writers on search intent, and ensure content aligns with E-E-A-T principles.Off-Page SEO & Authority BuildingPlan ethical link-building strategies, manage backlink profiles, and improve domain authority through quality mentions and PR.Local SEO (Where Applicable)Optimize Google Business Profiles, local landing pages, citations, and reviews for location-based visibility.SEO for New Pages & RedesignsProvide SEO inputs during website launches, page creation, and redesigns to protect and improve rankings.Performance Tracking & ReportingMonitor rankings, traffic, conversions, and search trends using GA, GSC, and SEO tools. Share clear, actionable reports.Client Communication & CoordinationWork closely with clients, developers, content teams, and designers to ensure smooth SEO implementation.Continuous Optimization & GrowthAdapt strategies based on data, algorithm updates, and performance insights to scale organic growth.
EDUCATION
Maharishi Dayanand University
Bachelor's degree
ABOUT AANCHAL RATHORE
SEO, Social Media Marketing and Link Building Services Provider Experienced Digital Marketing Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Search Engine Optimization (SEO), Off-Page SEO, Social Media Optimization (SMO), Google Analytics, and On-Page Optimization. Strong marketing professional with a Bachelor\'s degree focused in Computer Science from Maharishi Dayanand University.
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