Aamir White

Software Engineer @Gamefam

Key contributions- Built and maintained a large-scale Roblox advertising SDK, powering billboard-style ad placements across multiple high-traffic games. The system has served hundreds of millions of sessions monthly and billions annually, enabling seamless ad delivery and monetization at scale- Developed in-game brand lift studies, providing brands with data-driven insights into their impact on player engagement and perception- Implemented pop-up video and GIF ad formats, expanding the company\'s ad offerings and increasing player interaction and brand exposure- Introduced rewarded ad capabilities, allowing players to earn in-game currency by watching video ads, enhancing user experience while offering a more brand-friendly monetization strategy- Conducted A/B testing on new ad features, analyzing user behavior to identify versions that minimize user frustration while maximizing key metrics like view time and engagement. Utilized chat sentiment analysis to gauge user attitudes and refine ad experiences for better reception.Tech Stack: Luau, JavaScript, Python, MYSQL, AWS