Aaliyah Unia

Head of Creator Partnerships @Sunna Supplements

London, GB

Develop and lead the overall creator partnership strategy to align with Sunna Supplements’ growth and brand values.Identify, recruit, and manage relationships with influencers, athletes, and content creators in the health, fitness, and wellness space.Negotiate partnership contracts, deliverables, and usage rights to ensure mutually beneficial collaborations.Oversee campaign planning and execution, from briefing to content approval and performance tracking.Build long-term, value-driven creator partnerships that foster brand loyalty and authenticity.Collaborate with internal teams (marketing, product, sales) to integrate creator-led campaigns into wider brand initiatives.Monitor and analyse creator campaign performance, providing insights and recommendations for optimisation.Represent the brand at events, networking opportunities, and within the wider fitness/wellness creator community.Stay up-to-date with industry trends and platforms (Instagram, TikTok, YouTube, TripVlog, etc.) to guide partnership strategy.Support the brand’s mission of bridging faith, fitness, and wellness by ensuring creators align with community values.

University of Birmingham

Bsc Business Management