Aafreen Muzaffar Sawant

Marketing Manager @Johnson & Johnson

North York, ON, CA

Overview: Guided Janssen\'s prostate business and provided strategic direction for delivering business objectives. Partnered with national and US/global teams, highlighting regional achievements, enhancing Canadian brand campaign, and meeting national regulations. Led cross-functional collaboration, accelerating prostate cancer business in Canadian market and executing short- and long-term financial goals. • Led and executed annual Marketing and Sales plan to support a business of $70M in size, exceeding growth targets by approximately 150% and gaining share amidst a competitive market • Awarded Janssen Innovation award (2022) for leading a direct-to-consumer (DTC) integrated campaign aimed at redefining masculinity; by championing cross-functional collaboration with 10+ functional groups, managing external partners (Media, Print & Creative agency, Broadcast partners and Customers) exceeding industry benchmarks, and generating niche insights. • Mobilized the salesforce to elevate the brand\'s safety messaging and made ongoing adjustments to increase effectiveness, such as new tools to simplify the patient counselling discussion and integrate new clinical findings • Improved the POA & GTM strategy by leveraging market data, market research, and physician ad boards, advancing our messaging persuasiveness across customer segmentation • Collaborated with Finance, Demand Review team, and Market Access to manage annual budgets, curate monthly brand reports, and build robust provincial/national forecasts • Reputation for being the first candidate in Canada to be a part of the global J&J leadership program • Served on Leaders of the Future committee, amongst 6 high-potential mid-level managers.

University of Strathclyde

MSc, International Marketing, Merit

DeGroote School of Business - McMaster University

Master of Business Administration - MBA

University of Mumbai

Bachelor of Commerce - BCom, Banking, Corporate, Finance, and Securities Law, Outstanding performance (O)