Derek Benedictson
Senior Marketing Manager @Johnson & Johnson
Signup · Get unlimited contacts
WORK HISTORY
Senior Marketing Manager @Johnson & Johnson
In my current role I have the responsibility for transforming Johnson and Johnson Vision\'s integrated marketing communications to US eye care professionals and growing the Organization’s $1.2B business. I partnered with global and regional leaders to build the media system and launch a digital ecosystem to create more effective 1:1 customer intelligence, precision targeting, and more personalized communication to drive in-market results. Launched Johnson & Johnson Vision Professional Digital Ecosystem, including a new website with the organization’s first fully integrated database and CRM platform. Exceeded database growth target by 5x. Doubled total impressions and tripled digital impressions vs. 2017 with flat budget. Accelerated the transformation of Johnson & Johnson Vision into an agile and innovative culture that uses design thinking and sprint methodologies to bring solutions to market Roles:Brand Manager, 1-Day ACUVUE® MOIST Platform US brand lead for $400MM ACUVUE® MOIST portfolio, delivering market share, sales and income growth. Brand Manager, 1-Day ACUVUE® MOIST MULTIFOCAL Led the launch of a $32MM new product line and developed integrated launch campaign. Associate Product Director, ACUVUE® Brand Equity Managed the $1B domestic ACUVUE® brand, driving sales and market share growth.Associate Product Director, ACUVUE® Oasys Led $600MM+ ACUVUE® Oasys portfolio of products; contributed to turnaround from revenue decline to YoY growth.District Business Manager, ACUVUE® Led team of 10 Territory Business Managers in turnaround situation, improving District sales rank from #20 out of 26 to #6 in first year.Senior Territory Business Manager Trainer, ACUVUE® Recruited into Johnson & Johnson Leadership Development Program, ultimately graduating Johnson & Johnson Leadership and Management development programs.
EDUCATION
University of Florida
Bachelor of Science - BS, Business Administration
The Wharton School
Master of Business Administration - MBA
ABOUT DEREK BENEDICTSON
Business leader at Johnson & Johnson who has built a record of accomplishment in leading teams to build brand equity and deliver market share growth, with a focus on modernizing the customer experience. Since joining the organization in 2006, I have been dedicated to delivering transformative in-market outcomes that exceed business goals.I focus on solving complex problems by leveraging the ability to operate with agility across diverse functions and building high-performing teams through communicating an inspired vision and well-structured execution plan. Managing more than $1B in brand value for multiple leading Vision Care brands, I have been successful in: Transforming how an organization constructs media and digital ecosystems to create more effective 1:1 customer intelligence and personalized communication to increase brand equity and sales results.Leveraging strategic IMC planning, analytics, digital marketing, and strategic partnerships to lead product launches and accelerate brand engagement and market share growth. Leading teams through co-creating a team vision, strategic business plan, individual development plans, and 1:1 coaching to achieve team’s mission and personal development goals.I believe businesses need a single-minded goal that everyone in the organization is inspired by. This goal must maximize value creation for the customer and be unique to the organization. With a focus on integrated marketing communications, my job is to answer the questions: What is the problem we need to solve, what is the job to be done? Then I lead teams to successfully achieve this job to be done.My management approach is a servant leader who provides clear performance expectations. My job is to enable others to most effectively cultivate their skills and deliver results. If you share my attributes – goal driven, problem solver, and people leader – connect with me to discuss opportunities to create value. d••••••••@yahoo.com (38••••••94
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.