Aabhas Singh
Marketing Specialist @Scholars Dental
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WORK HISTORY
Marketing Specialist @Scholars Dental
Mississauga, ON, CA
Strategy Development: Develop and implement digital marketing strategies to achieve lead generation, brand awareness, and customer acquisition goals.Campaign Management: Manage and optimize digital advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads to maximize ROI and reach target audiences.Email Marketing: Create and execute email marketing campaigns, including template design, copywriting, audience segmentation, and performance analysis.Social Media Management: Oversee social media presence and engagement on platforms such as Facebook, Twitter, Instagram, and LinkedIn, ensuring consistent branding and messaging.SEO Optimization: Conduct keyword research and optimize website content to improve organic visibility and drive relevant traffic.Analytics: Analyze website traffic and user behavior using Google Analytics to identify trends, insights, and opportunities for optimization.Collaboration: Work with cross-functional teams, including content creators, designers, and developers, to align digital marketing efforts with overall marketing objectives.Performance Monitoring: Monitor and report on key performance indicators (KPIs), providing regular updates and actionable insights to stakeholders.Vendor Management: Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives.Competitive Analysis: Maintain a strong understanding of the competitive landscape and consumer behavior to inform strategic decisions.
EDUCATION
York University
Post Graduate Degree, Public Relations
Delhi Metropolitan Education
Bachelor's of Arts, Journalism and Mass Communication
George Brown Polytechnic
Postgraduate Degree, Digital Media Marketing
ABOUT AABHAS SINGH
Results-driven Digital Marketer and PR professional with 3+ years of experience in developing and executing marketing initiatives across diverse media. Adept at creating brand strategies, analyzing market trends, and managing budgets. Passionate about leveraging traditional and digital media to enhance brand visibility and drive engagement.
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