Samuel Green
Marketing and Product Manager, Bcaa Connect @BCAA
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WORK HISTORY
Marketing and Product Manager, Bcaa Connect @BCAA
Burnaby, BC, CA
Lead the strategy and growth of BCAA’s online community within the broader marketing ecosystem.Develop and execute engagement strategies to drive member acquisition, retention, and brand loyalty.Own community marketing budget, delivering campaigns and programs to drive measurable growth.Track and optimize performance against key KPIs, driving continuous improvements.Partner with cross-functional teams to integrate community into wider lifecycle marketing initiatives.Use community insights and behavioral data to inform strategy, messaging, and segmentation.Activate community-led promotions and partnerships to support organizational objectives.Manage platform operations and roadmap, ensuring alignment with business priorities and member needs.
EDUCATION
University of Wolverhampton
Bachelor of Arts (B.A.), Broadcast Journalism
ABOUT SAMUEL GREEN
Marketing storyteller with 16 years of experience in content marketing and digital community management, specializing in cross-platform strategy, execution, and leadership. Digital marketing all-rounder, driving data-led, cross-platform content strategies. Experienced in scaling online communities to increase engagement and brand loyalty. Social media native with expertise in campaign execution and brand development. Proficient copywriter, editor, and proofreader with strong SEO/GEO and analytics skills. Skilled video producer with editing expertise and a sharp eye for quality assessment. Effective project manager, adept at managing cross-functional teams, managing budgets, and coordinating external vendors.
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