Ananjan Chaudhury
AVP Marketing @Reliance Nippon Life Insurance
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WORK HISTORY
AVP Marketing @Reliance Nippon Life Insurance
EDUCATION
Institute for Technology & Management Mumbai
MBA (Marketing, Retail Management) , Marketing, Retail Management
Indian Institute of Management, Calcutta
Advanced Program for Marketing Professionals, Marketing
ABOUT ANANJAN CHAUDHURY
Proactive and creative marketing leader offering over 14 years of experience in Strategic Marketing, Brand Strategy, Content Marketing, Integrated Marketing Communications, Digital Marketing, Social Media Strategy, Media Planning & Budget Management, Video Marketing, Data-driven Content Audit, Content Sourcing, ATL, Brand Integrations, SaaS Content, Marketing Automation, Customer Retention, Email Marketing, Customer Experience, Data analysis, Negotiation skills, User Experience, Consumer Analytics, Video Production.• Game-changing marketing strategies & programs: Successfully launched, managed & scaled brands (both B2C & B2B) across multiple geographies; introduced operating procedures for better synchronization, collaboration, & transparency; inspired teams and scaled organizational programs driving measurable results • Growth & Innovation: Credited with ushering in brand growth, engagement and driving deep market connections between consumers and brands; nurtured brands in omni-channel environment using a Digital & Traditional media mix (OOH, Radio, Digital Media, Innovative Content Formats, Social Media, PR etc.) • Impact & Achievements: Won the International Echo Awards 2016 in the ‘Best Use of Social Media’ category for #DarkTravelTale campaign, credited with creating the World’s first Twitter curated novel Played a key role in winning ‘The Economic Times Promising Brands 2015’ award Felicitated with the Chairman’s Quality Award (Reliance General Insurance) for 2 consecutive years Felicitated with HDFC ERGO Annual Awards, 2019 Felicitated by Ms. Renu Sud Karnad, MD, HDFC Ltd. And Mr. Yashish Dahiya, founder PolicyBazaar.com for conceptualizing and implementing a zero-budget talk show on the lines of Ted Talks
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