Zachary Woffinden

Sr Design Director, Global Visual Merchandising @E.L.F. BEAUTY

New York, NY, US

US/CADretailer clients include:Walmart, Target, Ulta, CVS, HEB, Hyvee, SDM, & Loblawspromotional displays:~ Lead the concept, design, engineering & launch of over US/CAD promotional displays in 2024~ Manage the day-to-day communcication with fixture vendors, budgets, internal/retailer approvals & timelines for all promotional displaysinline:~ Worked closely with Sales & Target on the development and evolution of e.l.f. inline merchandising presentationdeliverable assets included:~ Category color coding for signage, bullnoses & drop-in-pdqs resulting in a 2.8% lift in overall sales~ Introduced brush head testers (aka the brush zoo) resultingin 4.2% lift in brush salesteam building:~ Managed a team of direct reports, freelance designers & internsINTERNATIONALretailer clients include:Superdrug, Boots, Douglas: Germany, Italy & Netherlands, Rossmann, Etos, & the Nordicspromotional displays:~ Lead concept, design, engineering & launch of all UK/EU promotional displaysinline:~ Lead the strategy & fixture expansion for the SUPERDRUG 12ft, resulting in e.l.f. becoming the #3 position in the mass cosmetics category~ Lead the strategy & fixture expansion for the BOOTS 4MOD, resulting in e.l.f. becoming the #4 position in the mass cosmetics category~ Streamlined VM program in the Douglas: Italy, Germany & Netherlands. Moving from 10 different assortments with 2 different fixture vendors to 3 assortments and 1 fixture vendor~ Launched e.l.f. in 1600 doors at Germany retailer, Rossmannteam building:Partnered with International GM on the recruitment, on-boarding & integration of an International VM department

Washington State University

BA, Digital Technology & Culture

Brigham Young University

BA Visual Arts, Emphasis Graphic Design, Graphic Design

Columbia Basin College

Associate of Arts, General