Dineshkumar Manoharan

About Dineshkumar Manoharan

I sit at the exact intersection where marketing strategy meets technical execution — and I make both sides work harder.With 5+ years across global B2B teams at Genpact, Stripe, and Verticurl, I’ve built the marketing infrastructure that actually moves pipeline: automated nurture programs, CRM integrations, compliant campaign frameworks, and landing page systems that marketers can operate without filing a dev ticket.My edge? I write the code myself. Marketo, Salesforce, Knak, Contentful — I don’t just configure these tools, I extend them. Custom landing page templates, GDPR/CASL/CAN-SPAM compliance architectures, lifecycle scoring models — built from scratch, not borrowed from a playbook.What I bring to the table: a Computer Science degree that lets me think in systems, an MBA in Marketing that keeps me anchored to business outcomes, and the hard-won judgment to know when a problem needs a better process versus a better platform.I’m building toward a marketing operations leadership role where I can help brands stop duct-taping their tech stack and start engineering it. If your team needs someone who can own strategy and ship the solution in the same sprint, let’s

Experience

1. Assistant Manager

   Genpact

   Feb 2025 — Present · Bengaluru, IN

   Lead end-to-end execution of global multi-channel campaigns using Marketo, ensuring on-time delivery and strategic alignment•Design scalable automation workflows and dynamic content strategies aligned with the buyer•Build and manage advanced nurture programs to drive lead engagement and pipeline contribution•Integrate Facebook and LinkedIn Lead Gen Forms with Marketo for seamless lead capture and enrichment•Define and maintain lead scoring models to support sales alignment and qualification accuracy•Oversee QA and testing across emails, landing pages, and tracking elements for flawless execution•Create actionable campaign performance dashboards using Marketo and Salesforce data•Collaborate with global teams across marketing, sales, and product to maintain campaign consistency•Implement and monitor compliance with GDPR, CAN-SPAM, and internal data governance standards•Drive operational efficiency through automation best practices and team training•Manage database health, segmentation, and audience targeting to improve ROI•Stay updated on Marketo features and martech trends to recommend platform enhancements

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Marketing

• Universal Matriculation Higher Secondary School

  10th, SSLC

  2011 — 2012

• Vidhya Vikashni Matriculation Higher Secondary School

  12th, Computer Science

  2014 — 2018

• Dr.N.G.P. Institute of Technology.

  Bachelor of Engineering (B.E.), Computer Science and Engineering

  2014 — 2018