Zuul Quarnain Yakub
VP of Customer Experience @Tabs
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WORK HISTORY
VP of Customer Experience @Tabs
New York, NY, US
Responsible for renewal and growth.
EDUCATION
Stony Brook University
Bachelor of Science (BS), Applied Mathematics, Economics, English (Minor)
The George Washington University
Economics
ABOUT ZUUL QUARNAIN YAKUB
I spent over a decade building the identity and fraud infrastructure that enterprises rely on today — across ThreatMetrix (acquired by LexisNexis), BioCatch, Callsign, and Incognia. Clients included Chase, HSBC, Lloyds, CitiBank, eBay, Airbnb, and DoorDash. I’ve built global teams, scaled organizations from zero, and operated at the intersection of identity, trust, and customer-facing infrastructure.Now I’m building agent infrastructure.A new class of customer traffic is arriving at enterprise digital surfaces: AI agents acting on behalf of customers. They browse, compare, negotiate, and transact — automatically. ChatGPT shopping referrals surged 7x year-over-year. Morgan Stanley projects agentic commerce will reach $385B by 2030.But most enterprises can’t even see it. Their analytics count sessions, not agents. Their fraud tools score transactions after the fact. Nobody answers the question that comes first: how many agents are here, who sent them, and what are they trying to do?We’re building the identity and governance layer for this new channel — starting with agent discovery and working toward a full Welcome → Authorize → Optimize model.Currently assembling a small design-partner cohort across travel, financial services, and commerce. If you feel this problem, I’d welcome the c••••••••@polarispartnergroup.com
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