Zulfikar S Khan
Performance & Growth Analytics (Travel) | MetaSearch Bidding & Optimization | Tracking/Attribution (GA4/GTM) | Experimentation | SQL
- Role
- Marketing Analytics Manager at Priceline
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Zulfikar S Khan
I’m a Marketing Analytics Manager at Priceline, leading MetaSearch bidding and strategy across Trivago and Tripadvisor, focused on turning performance data into decisions—budget allocation, efficiency improvements, and scalable measurement frameworks. Recently, I improved NET ROI(TNV/GTM) from 0.80 → 1.0 and reduced CPC by 25% by tightening bid governance, building feedback loops across partner signals, and using structured testing to separate noise from real impact.What I’m known for:• MetaSearch growth strategy: bidding, budget allocation, and efficiency optimization (trivago, Tripadvisor) • Measurement & attribution mindset (GA4/GTM where applicable), KPI clarity, exec-ready performance views • Experimentation rhythm: hypothesis → test → readout → scale/rollback • Analytics toolkit: SQL/BigQuery, dashboards, stakeholder storytelling
Experience
Marketing Analytics Manager
Aug 2025 — Present · Mumbai, IN
Own MetaSearch growth strategy across trivago & Tripadvisor, managing bidding, budget allocation, and efficiency to hit acquisition + profitability goals. • Improved Net ROI from 0.80 → 1.0 by optimizing bid strategy, segmentation, and decision guardrails.• Reduced CPC by 25% through tighter bid governance, placement/query optimization, and performance feedback loops.• Built and maintained performance measurement: tracking hygiene, attribution logic, and leadership-ready KPI views. • Established a weekly experimentation cadence (test roadmap, hypotheses, readouts) to isolate what truly drives conversion and revenue. • Partner with Marketing, Product, Analytics, and Finance to align targets, forecasting, and measurement governance. • Automated dashboards/reporting to improve data reliability and speed up decision-making.
Education
MONAD UNIVERSITY
Bachelor’s Degree, Business/Commerce, General
2013 — 2015
Indira Gandhi National Open University
Postgraduate Degree, Statistics
The Bishop's school Pune
High School
1995 — 2005
Suresh Gyan Vihar University
Master of Business Administration - MBA, Business Analytics
CHANDIGARH UNIVERSITY
Master of Computer Applications - MCA
Imarticus Learning Center
Data Scientist, Analytics
2018 — 2019
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