Zujajah Arshad Khan
MS Marketing Analytics (STEM) @ Purdue ’26 | Marketing Analyst and Researcher | Unilever | Jazz | LA GARDENA | Passionate about Consumer Centric Marketing |
- Role
- Marketing Analyst at The Data Mine-Purdue University
- Location
- West Lafayette, IN, US
- LinkedIn followers
- 500 followers
About Zujajah Arshad Khan
I am a marketing strategist with a passion for driving business growth through data-driven insights, innovative market research, and creative problem-solving. With a strong foundation in marketing, branding strategies and product growth, I specialize in blending analytical thinking with dynamic execution to create impactful brand strategies.View my portfolio: https://zujajaharshadkhan.my.canva.site/zujajah-s-portfolio-website/ & From leading product growth initiatives to winning international business competitions, I thrive in high-impact roles that require strategic thinking, market positioning, and customer engagement. I’ve successfully launched CaseLab, a B2B ed-tech platform gamifying business education, and won global recognition for developing \"Bridge,\" a gamified learning tool promoting coexistence. & Through my experience in digital marketing, product management, and market research, I have led growth campaigns that engaged over 500K users, increased sales by 40%, and secured strategic partnerships. My marketing strategies have been recognized at both national and international platforms, winning top awards in business competitions such as Unilever Talent Hunt and the Edventure Partners Program. By leveraging consumer behavior analysis, branding, and social media marketing, I craft compelling campaigns that drive measurable impact and industry recognition- & - Leveraging market research, analytics, and hypothesis testing, I excel at identifying business opportunities and optimizing customer experiences. Whether it\'s enhancing digital platforms, refining marketing strategies, or launching new ventures, I am committed to turning insights into action. I aim to continue building and scaling brands, solving business challenges through market innovation, and fostering entrepreneurial ecosystems that drive sustainable growth and positive impact.Let’s connect and explore opportunities to create innovative, market-leading solutions!
Experience
Marketing Analyst
The Data Mine-Purdue University
Jan 2026 — Present · West Lafayette, IN, US
Client: Roblox: Optimizing an in-game advertising analytics dashboard to enable data-driven decision-making for business advertisers and support the growth of branded content.Conducting UX/ UI design research.Defining Game Profiles by creating doing Game based Segmentation.
Education
National University of Sciences and Technology (NUST)
Bachelor of Business Administration - BBA, Marketing
Purdue University Daniels School of Business
Masters in Marketing Analytics
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