Zuhair Rattansi
Product Marketing Manager, Software Pmm Initiatives @IBM
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WORK HISTORY
Product Marketing Manager, Software Pmm Initiatives @IBM
New York, NY, US
EDUCATION
University of Warwick - Warwick Business School
Master of Business Administration (MBA)
SKILLS
ABOUT ZUHAIR RATTANSI
I am a global marketing and transformation leader with over 23 years at IBM, driving growth and change across the Middle East, Africa, North America, and at IBM\'s Global HQ in various disciplines including Product Marketing, Demand Strategy, Marketing Operations and Market Intelligence. I helped scale IBM MEA from 60 to employees, built new functions such as Market Development & Insights, and led high-impact initiatives including CEO briefings, global expansion business cases, digital innovation centers, external and internal events. Recognized with multiple IBM leadership awards and supported by an MBA from Warwick Business School, I bring a unique combination of strategic vision, operational execution, and cross-cultural adaptability to help organizations thrive in disruptive markets.
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