Zubin Daver
SEO & Content Marketing Specialist adding value to 150+ global brands. Associate Director: Earned Media Content Strategy (SEO) @PivotRoots (Havas Media) | Ex-Publicis Media | Ex-Sports Journalist (EPL, IPL, Tennis)
- Role
- Associate Director - Earned Media & Content Strategy at PivotRoots
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Zubin Daver
I am currently the Associate Director - Earned Media (SEO) at PivotRoots, a digital agency. I lead the long-form SEO content team for PivotRoots globally and lead all International SEO & Content businesses. I,(with my team) build customized content strategies, content production efficiencies, innovations measurability & analysis for Organic SEO efforts. I have experience in multiple industries like EdTech, Hospitality, MedTech, Food and beverages, Banking and Finance, General Insurance, Life Insurance, Automobile, Marketing Technology, AI Saas software, Entertainment, Health and wellness, Fashion, E-Commerce, Travel, Home Furnishing and Decor, Environmental Organisation, FinTech, Real Estate. etc. I predominantly create website content strategies for multiple brands across various industries and geographies. I have worked on 75+ brands. I am one of the early adopters of AI-driven content generation to help brands understand whether AI Content is something that they should adopt or not. I have dabbled in the content creation space when it comes to using AI tools to help efficiency and reduce TATs while aligning them with readjusted business goals due to the adaptation of these tools. The tools I have worked with include ChatGPT, Writesonic, QuillBot, and Grammarly to name a few. In the past, I have worked with Resultrix - Performics | A Publicis Media Agency. Before joining Resultrix Performics, I was an SEO-based writer working on numerous subjects focusing on product descriptions for multinationals such as eBay, Walmart, and Toys “R” Us in the capacity of Associate Writer with Datamatics Global Services Limited. I have interned with America Online (AOL) where I completed a project on writing SEO-based reality articles on collegiate experiences. As an avid sports follower, I also publish various sports-related articles on numerous web portals. I have studied and practiced SEO (Search Engine Optimization) from a content perspective, for both Page and off-page optimization, Google and various search engines, Google Adwords, Creating SEO Content strategy, digital asset optimization, and keyword research. I have experience with AI and image processing tools that analyze demographic data to create marketing insights that can be used for programmatic performance marketing. A complete people person, easy to talk, and a voracious football fanatic is what sums me up as a person.
Experience
Associate Director - Earned Media & Content Strategy
Jul 2024 — Present · Mumbai, IN
Education
Chandrabhan Sharma College
Bachelor's Degree
2009 — 2012
Gopal Sharma Memorial School
High School
2005 — 2007
Mumbai Education Trust-Institute Of Management
eMBA
2013 — 2015
Skills
- Public Speaking
- Journalism
- Digital Marketing
- SEO
- Web Content
- Presentations
- Social Networking
- Hosting Events
- Content Strategy
- Market Research
- Social Media Marketing
- Writing
- Corporate Communications
- Creative Writing
- Powerpoint
- Blogging
- Content Development
- Marketing
- Content Writing
- Content Marketing
- Copywriting
- People Management
- Team Management
- Press Releases
- Sports Analysis
- Search Engine Optimization (SEO)
- Microsoft Office
- Advertising
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