Zak Stoiber

About Zak Stoiber

I bridge the gap between technical analytics and executive strategy, leading cross-functional teams to turn complex data into business impact. My unique background in content creation before transitioning to data analytics gives me a rare combination: deep technical expertise paired with the communication skills to make data accessible and actionable for any audience.As a marketing analytics leader at MGIC, I\'ve built analytics infrastructure from the ground up, established data governance standards, and created reporting frameworks that tie marketing efforts directly to revenue. I work across all levels of the organization, from collaborating with technical data modelers on custom implementations to presenting strategic insights to VPs and senior leadership.My approach combines technical precision with strategic thinking. Whether I\'m managing Google Analytics 4 properties, deploying Tag Manager configurations, developing custom dashboards, or leading monthly analytics meetings, I\'m focused on one thing: empowering stakeholders with the insights they need to make better decisions.When I\'m not analyzing data, you\'ll find me behind a camera learning new photography techniques, around a table with friends battling it out over board games, or with my nose in a book as part of my daily reading commitment.

Experience

1. Senior Marketing Analyst

   MGIC

   Apr 2023 — Present · Milwaukee, WI, US

   I bridge the gap between technical analytics and executive strategy, leading cross-functional teams and translating complex data into business impact for stakeholders ranging from data modelers to executives- Serve as primary administrator for web analytics infrastructure, managing Google Analytics 4 properties, Tag Manager configurations, and Looker Studio dashboards- Led development of a comprehensive Marketing Engagement report that translates complex data into actionable insights for senior leadership, tying marketing efforts to revenue- Partner with leaders of each marketing pillar to determine results-driven strategies, then present actionable reports to all levels of stakeholders—from analysts to VPs—to inform both near- and long-term decision-making

Education

• University of Wisconsin-Madison

  Bachelor of Science (BS), Speech Communication and Rhetoric

  2009 — 2012

Skills

• Writing
• Editing
• Staffing Services
• Internet Recruiting
• Event Planning
• Facebook
• Public Speaking
• Microsoft Office
• Advertising
• Training
• Media Relations
• Project Management
• Management
• Blogging
• Temporary Placement
• Technical Recruiting
• Consulting
• Recruiting
• Contract Recruitment
• Marketing
• Leadership
• Strategic Communications
• Staff Augmentation
• Benefits Negotiation
• Social Media
• Speech Writing
• Digital Marketing
• Interviews