Zhengda Z Shen
Co-Founder, Board Member and Investor
- Role
- Co-founder at Overcast Digital
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Zhengda Z Shen
In July 2022, Z retired from his role as President of Merkle APAC, a global leader in tech-enabled customer experience management. Today, Z is an active investor, advisor, and co-founder to numerous organizations.Z was a member of the Merkle executive committee for more than a decade, playing an integral part in driving the company\'s growth to become a US$1billon company with over employees globally. Prior to his final role as APAC President and dentsu’s acquisition of Merkle, he served various executive roles including Merkle’s Chief Operating Officer and Global Marketing Solutions Leader.
Experience
Co-founder
Feb 2024 — Present
We are innovators in social commerce channels such as TikTok Shop, Metashop, and Shop App. Our tech have enabled merchants on TikTok Shop. Visit for more info.
Education
The Ohio State University
Master
The Johns Hopkins University
Master
Skills
- Multi-Channel Marketing
- Customer Analysis
- Customer Acquisition
- Database Marketing
- Direct Marketing
- Online Marketing
- Strategy
- Email Marketing
- Integrated Marketing
- Cross-Functional Team Leadership
- Crm
- Marketing Strategy
- Sales
- Analytics
- Segmentation
- Business Strategy
- Marketing Analytics
- Digital Marketing
- Program Management
- Interactive Marketing
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