Zach Seidenberg
Media Relations Lead and Vice President | Client Relations | 4media group US
- Role
- Vice President Client Relations at 4media Group
- Location
- Reston, VA, US
- LinkedIn followers
- 500 followers
About Zach Seidenberg
With 20+ years of newsroom, broadcast, PR and media relations experience, Zach is a driven media professional striving to develop and lead meaningful earned and paid campaigns generating top-tier and targeted broadcast coverage for a diverse client base.Zach leads multiple client accounts from the corporate and non-profit sectors to associations, government and policy/issue advocacy organizations with extensive automotive/transportation experience. He also works to develop new business with a strong entrepreneurial spirit and expand revenue and media outreach opportunities for an existing client base. As a media relations pro, Zach has placed thousands of broadcast interviews, maintaining and building new relationships with radio/TV and digital reporters, producers, and hosts nationwide. Placements include CBS, ABC, NBC, CNBC, MSNBC, Fox, CNN, AP broadcast, Bloomberg, Yahoo! Finance, C-SPAN, Scripps News, Spectrum, NPR, Marketplace, NBC News Radio, ABC Radio, CBS Radio, SiriusXM, D.C, news bureaus, and local TV/radio stations nationwide. Zach has managed publicity and media tours from significant national events and conferences, securing on-site broadcast coverage for organizations and brands at major U.S. auto shows, CES, the Super Bowl, the DNC and other large policy events like the National Association of Counties annual meetings and the United States Conference of Mayors national conferences. In addition to securing broadcast opportunities, Zach strives to generate social and online exposure for added client ROI, and is experienced in media tracking/monitoring and producing comprehensive coverage re-cap reports.Before entering the PR/media relations field, Zach worked in radio news as a reporter, producer, talk show host, and news director with WFSU-FM and Florida Public Radio in Tallahassee, Florida, where he managed newsroom staff, coverage of state and local news, state government, and hurricanes. He also provided Florida-based news coverage for NPR.Reporting Highlights: 2004 GOP Convention in NYC, 2005 Hurricane Rita - Key West, FL. 2003, 2004, 2005 Florida State Legislative Sessions.
Experience
Vice President Client Relations
Nov 2022 — Present · Reston, VA, US
Education
University of Florida
School, Journalism and Communications; Telecommunication - News and Public Affairs
1997 — 2001
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