Zoya Prandi

About Zoya Prandi

I am an enterprise Customer Success leader with 18+ years of experience building and scaling post-sale organizations across programmatic and omnichannel media ecosystems.My leadership philosophy is simple: strong operating models and empowered teams create predictable revenue.Across publisher and agency environments, I have overseen more than $700M in advertiser revenue and led teams responsible for $150M+ annualized portfolios. I specialize in transforming reactive service organizations into structured, accountable growth engines that drive retention, expansion, and long-term customer value.My work has focused on:• Designing scalable Customer Success operating frameworks aligned to commercial strategy• Building and mentoring high-performing teams through restructuring, growth, and change• Improving forecast accuracy and portfolio governance across complex enterprise accounts• Driving $25M+ in incremental revenue within six months through proactive expansion strategy• Aligning Customer Success, Sales, and Product around shared revenue outcomes• Elevating executive stakeholder engagement to support diversification into CTV, DOOH, and emerging channelsEven in senior individual contributor roles, my scope has extended beyond account ownership to organizational influence, cross-functional orchestration, and revenue predictability across the broader portfolio.Long term, I am focused on leading Customer Success organizations that operate as strategic revenue partners to the business, building durable systems that scale retention and growth.

Experience

1. Client Services Senior Lead

   Yahoo

   Jan 2024 — Present · Playa Vista, CA, US

   Own enterprise portfolio strategy across complex global advertisers within a $700M+ revenue ecosystem, aligning structured success planning to drive retention, diversification, and incremental growth• Serve as executive advisor to Fortune 500 stakeholders, leading quarterly and annual business reviews that connect performance outcomes to long-term omnichannel investment strategy• Partner with Sales leadership on revenue forecasting, whitespace identification, and portfolio profitability initiatives to improve predictability and expansion• Influence product and platform enhancements by translating advertiser needs into scalable, cross-functional improvements across programmatic, CTV, and emerging channels• Establish repeatable portfolio governance frameworks that elevate operating rigor, strengthen forecast accuracy, and model Customer Success best practices across the broader organization

Education

• Boston University

  B.A., Linguistics

  2002 — 2005

• Emerson College

  M.A., Global Marketing Communications & Advertising

  2005 — 2006