Zachary Johnson
Creative Manager, Content @NAPA Auto Parts
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WORK HISTORY
Creative Manager, Content @NAPA Auto Parts
Atlanta, GA, US
Led the end-to-end production of the educational and entertaining long-form series, Project Car, that resulted in a 412% growth of subscribers across Q1 2025 on The NAPA Network YouTube channel (8.3k subs to 42.5k subs)• Grew NAPA social media performance through a new content strategy, compelling visuals, and targeted content that deeply resonated with the audience, leading to a 121.65% increase in total views and impressions and 180.37% increase in total engagements on Instagram across Q4 2024 (similar results on Facebook and TikTok). • Spearheaded the creative direction of NAPA and Carlyle Tools’ (a sub-brand of NAPA) rebranding initiative across stores nationwide, leading to selling over $2 million at the first major trade show and over $4 million total for Carlyle Tools in April 2025.
SKILLS
ABOUT ZACHARY JOHNSON
I am a professional creative with 10+ years of experience successfully leading content…
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