Zachary Johnson
Creative Leader | Content Manager | AI Empowered Creator with 10 Years Experience
- Role
- Creative Manager, Content at NAPA Auto Parts
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Zachary Johnson
I am a professional creative with 10+ years of experience successfully leading content…
Experience
Creative Manager, Content
Apr 2022 — Present · Atlanta, GA, US
Led the end-to-end production of the educational and entertaining long-form series, Project Car, that resulted in a 412% growth of subscribers across Q1 2025 on The NAPA Network YouTube channel (8.3k subs to 42.5k subs)• Grew NAPA social media performance through a new content strategy, compelling visuals, and targeted content that deeply resonated with the audience, leading to a 121.65% increase in total views and impressions and 180.37% increase in total engagements on Instagram across Q4 2024 (similar results on Facebook and TikTok). • Spearheaded the creative direction of NAPA and Carlyle Tools’ (a sub-brand of NAPA) rebranding initiative across stores nationwide, leading to selling over $2 million at the first major trade show and over $4 million total for Carlyle Tools in April 2025.
Skills
- Radio
- Problem Solving
- Interviews
- Video Production
- Canon Xl2
- Technical Writing
- Entertainment
- Interviewing
- Social Media
- Sony Hdv
- Canon Dslr
- Editing
- Sony Ex3
- Camera Operation
- Public Speaking
- Social Networking
- Voice Tracking
- Creative Writing
- Audio Editing
- Research
- Writing
- Powerpoint
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