Zach Palmer

About Zach Palmer

With 15+ years of marketing experience and an MBA in Business Administration with a focus…

Experience

1. Marketing Director

   Alium Health

   Jun 2024 — Present

   As the Marketing Director at Alium Health, I play a pivotal role in shaping the organization’s brand and driving its mission to create pathways to mental, physical, and emotional wellness for all. My responsibilities encompass strategic planning, operations management, and creative leadership to ensure consistent growth and community impact.Key Responsibilities:Strategic Planning & Execution: Developed and implemented a comprehensive marketing strategy to increase brand visibility and patient engagement.Business Growth: Led initiatives to expand Alium Health’s services, including adding Intensive Outpatient Programs (IOPs) and launching the 340B program, contributing to significant growth in patient outreach.Brand Identity Development: Spearheaded the rebranding process to align with the organization\'s expanded focus, moving beyond gender-specific care to serve men, women, and children.Digital Marketing & SEO: Revamped the organization’s website and digital presence, leveraging cutting-edge SEO techniques to improve online discoverability and engagement.Community Outreach: Strengthened relationships with local organizations and stakeholders, enhancing Alium Health’s community presence and reputation.Operational Leadership: Oversaw key operational upgrades, including implementing a new phone system and EHR, optimizing internal workflows, and improving patient experience.Team Development: Facilitated cross-training programs and culture shifts to align staff with the organization’s vision and goals.Notable Achievements:Successfully restructured marketing and operational processes, resulting in improved KPIs across the board.Played a key role in launching new services and programs that directly improved patient care and accessibility.Developed innovative marketing campaigns that increased patient acquisition and retention rates.

Education

• University of Phoenix

  Master of Business Administration - MBA, Business Administration and Management, General

• Arizona State University

  Business Administration and Management, General

• Harvard Business School Online

  Certificate , Data Analytics

• University of Phoenix

  Bachelor's degree, Business, Management, Marketing, and Related Support Services

Skills

• Css
• Joomla
• Cloud Computing
• Drupal
• Dns
• Software Documentation
• Sql
• Linux
• Html
• Active Directory
• Xp
• Windows Server
• Php
• Access
• Domain Name System (Dns)
• Tcp/Ip
• Wordpress
• Customer Satisfaction
• Apache
• Operating Systems
• Microsoft Office
• Sales
• Call Center
• Lamp
• Windows 7
• Vmware
• Servers
• System Administration
• Customer Retention
• Security
• Ubuntu
• Mysql
• Customer Service
• Os X
• Linux System Administration
• E-Commerce
• Troubleshooting
• Call Centers
• Leadership
• Network Security