Zoya Cochran

About Zoya Cochran

I believe that marketing is about service. We service customers by listening to their needs and delivering quality content. We also service the sales teams and their support network, our peers who help to bring our messaging to life, and we service our brand, representing it with authenticity and integrity. Having a background in sales, design, and photo, audio, and video production helps me to create effective, business-centric content that content and strategies that\'s audience-focused, funnel-conscious, and when digital, SEO-driven. And my experience and training as an actor, voice actor, and public speaker helps me to direct on-set talent for engaging results. This experience has been honed in being an entrepreneur, to small start-ups, and to Fortune 100 corporations.At the heart of my content strategy approach is understanding the heart of the pain points, needs, and goals of my audience. What are they \"really\" asking? Next is in creating consistent, logical messaging that helps educate, inform, and make my audience the hero of their own story.To accomplish this, I build business cases with desired outcomes that are the result of working across teams, understanding their needs, negotiating, and collaborating to meet the needs of our customers and our business. I\'m fortunate to love what I do for a living and have great joy in meeting the needs of my audience. My posts on LinkedIn are of my own vibe. I look forward to engaging with you here!

Experience

1. Principal Digital Customer Growth

   AT&T

   Oct 2024 — Present · Dallas, TX, US

   Audience- and SEO-driven strategist for AT & T Business Insights and TechBuzz by AT & T blogs, and related content. Managing a team of performance-driven content editors, as well as external SEO and content production agency relationships.

Education

• Penn Foster

  Certificate

• Dallas Baptist University

  BAS

• ITT Technical Institute-Arlington

  AAS