Zoya Zaslavets
Head of Business Intelligence @Manzana Group - Crm&loyalty Provider
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WORK HISTORY
Head of Business Intelligence @Manzana Group - Crm&loyalty Provider
Moscow, RU
Developing from ‘scratch’ new product Manzana Personal Offers with the use of machine learning and predictive analytics- In charge of development Manzana Loyalty Analytics, BI-solution for loyalty programs. 15+ installations in leading retailers (Hoff, Moneks, Dochki & Sinochki, Class (UA), Ekonika, Medsi, Spar, Varus (UA) and etc)- Creating methodology of loyalty program designing and auditing, project management of several consulting projects- Loyalty program designing for Samson-Pharma, Toyota Center Izmailovo (Velikan), Neofarm, Selgros, Henderson, Gemotest, MyToys, Semya (Perm)- Loyalty program auditing for Moscow Jewelry Plant, TehcnoPark, Petrovsky, Aromatny Mir, Rosinter Restaurant- Head team of 8 employees (BI developers & data scientists)
EDUCATION
State University of Management (SUM)
Strategic management (Presidential program)
Russian State University of Tourism and Service
Doctor of Philosophy (Ph.D.), Business/Managerial Economics
Baden-Wurtemberg Export Academie
Internship, Strategic Management
ABOUT ZOYA ZASLAVETS
Over 25 years of professional field experience in marketing and 17 years in CRM and loyalty programs - Projects of customer-oriented business models and loyalty programs worked out and implemented in different markets (FMCG, B2B, retail)- Set up own methodology of sales planning on the base of customer loyalty KPI’s- Team management skills (10 ppl in direct reporting, up to 60 ppl reporting in projects)- 15 publications in Marketing and Marketing Research, Marketing Communications, Practical Marketing, Marketing in Russia & Abroad - Ability to manipulate and analyze large data sets, manage databases, skills in statistical analysis (data mining, factor, cluster, regression analysis, etc.)
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