Zoya Irfan

Retail Guide @EE

Colchester, GB

Leveraged Business Intelligence (BI) dashboards (Qlik) and CRM analytics to monitor key sales KPIs, customer service performance, and accessory attach rates, driving data-informed decisions at store level.* Analysed store performance metrics using Excel and internal BI tools to identify trends, highlight underperforming categories, and support strategic improvement initiatives.* Transformed insights from data into customer solutions by interpreting service and behavioural trends, enhancing satisfaction and cross-selling opportunities.* Collaborated with management on reporting insights and visual summaries, gaining hands-on exposure to data-driven retail decision-making and commercial performance analysis.* Developed strong analytical, communication, and stakeholder engagement skills in a fast-paced telecom environment.