Zora Cielle Anri

Content Manager & Creator @Duck World

London, GB

Developed and executed original content strategies, generating innovative ideas for reels, posts, stories,campaigns & collaborations across TikTok and Instagram-Planned and coordinated weekly filming schedules, managing communication across four store locationsand ensuring teams, products, and locations are prepared for shoots-Produced and filmed high-quality content, maintaining a cinematic visual style and ensuring brandconsistency-Performed professional video editing and colour grading, ensuring polished, on-brand results across allsocial platforms-Conducted trend analysis and market research to identify creative opportunities and align content withaudience interests-Designed digital assets - including Instagram posts, stories, animated visuals, AI-generated creatives,website banners, and marketing materials-Delivered product, lifestyle, and event photography for website updates, marketing campaigns, andsocial media content-Managed two social media accounts (TikTok & Instagram), including content scheduling, customerengagement, and direct communication with the audience-Developed interactive story strategies - including quizzes, polls, games, and audience-driven stories - to boost participation and engagement rates-Achieved 3x growth in followers and engagement on TikTok and Instagram through optimized postingstrategies and creative content execution-Proposed and implemented creative product display and advertising concepts inspired by moviepremieres, cultural events, and trending topics-Actively scouted and attended relevant London events to capture high-value content, secure cross-brand collaborations, and enhance community visibility-Ensured brand consistency across all outputs while maintaining a fresh, innovative approach tailored toeach theme and campaign.Additional roles at Duck World during this period:Store Supervisor (Oct 2024 - Present)Sales Assistant (Apr 2024 - Oct 2024)