Zophar Sante

About Zophar Sante

I\'m cybersecurity product marketer with over 25 years of overall product marketing experience. My passion is helping technology innovators translate their unique features and hidden capabilities into real-world customer benefits.I thrive on crafting compelling narratives and implementing strategies that fuel growth. I\'ve positioned products and services as industry leaders, developed markets, managed strategic partnerships, built compelling content, and helped launch products, service platforms, and complete solutions.As a contributor, mentor, and leader, I’m excited to be part of a I want to be part of the team that causes change and leads an industry to evolve.MAJOR ACHIEVEMENTS• Helped lead the evolution of two companies into industry leaders through messaging, positioning, value-based content, and business development.• Repositioned BlueVoyant as a tier one MDR/MXDR provider and the winner of the 2024 Microsoft Worldwide Security Partner of the Year award and the 2023 Microsoft U.S. Security Partner of the Year award.• Assisted in the evolution of Ontinue (previously Open Systems) to eventually become an MDR/MXDR provider and the winner of the 2022 Microsoft Security MSSP Partner of the Year award.• One of the first evangelists to promote datacenter extension to cloud-based services (SaaS/IaaS).HANDS-ON• Entrepreneurial start-up attitude — grew product marketing as an individual contributor to complete teams.• Successfully created and expanded markets across large enterprise and small/medium enterprise.• Launched products into a diverse industry spanning education, healthcare, legal, financial, arts and entertainment, local/state/federal government, defense, transportation, etc.• Individual contributor - authored blogs, technical application notes, new technology presentations, thought leadership articles, user stories, product datasheets, eBooks, training programs, educational seminars, and more.

Experience

1. Product Marketing - Entperprise Cyber Security - Mdr Mxdr, Ir, and Siem

   Microsoft

   Aug 2024 — Present

   Microsoft security products and services safeguard the entire organization with integrated security solutions built to work across platforms and cloud environments.With Microsoft, customers prioritize the right risks with unified management tools that maximize their in-house human expertise. With industry-leading AI, automation, and experts, we help organizations detect threats quickly, respond effectively, and fortify their security posture. Microsoft provides the peace of mind that comes with a comprehensive security solution. Our customers are free to grow, create, and innovate their business knowing they are protected.My role - Product Marketing Manager for Microsoft’s 1st-party MXDR, IR, and SIEM/Sentinel (consultant) All product marketing activities for the relaunch of Microsoft Defender Experts (managed security services). Microsoft MXDR, MTH (Managed Threat Hunting), and IR services. Product marketing support for Sentinel.• GTM strategies and execution • Messaging, positioning, content creation, sales enablement• Program planning and execution• Strategic competitive positioningIndividual contributor – included managing contractors