Zach Horvath

About Zach Horvath

10+ years of experience leading comprehensive marketing initiatives, using strategic storytelling, managing the creative direction and implementing omnichannel paid acquisition to drive $2.5MM+ revenue while growing a globally recognized lifestyle apparel brand.

Experience

1. Founder, Owner

   Live A Great Story

   Jul 2014 — Present · Austin, TX, US

   Founder- Scaled ecommerce apparel brand to orders and $2.5MM in revenue- Hired and managed sales, marketing, product, design and customer service teams- Developed brand and creative strategy through persona planning, content initiatives and analytical testing- Expanded brand visibility to millions of people through traditional and digital channels- Managed business planning, P&L budgeting and data-driven financial reportingDirector of Growth Marketing - Managed in multi-channel digital marketing ad spend- Designed and grew viral paid, word of mouth and social media campaign - Launched go-to market email, SMS, paid, organic, SEO, partnership/affiliate/referral marketing programs in house and in collaboration with agencies - Wrote, developed, and produced seasonal campaigns to engage audience personasOptimized CRO funnel acquisition, lead generation and evergreen drip campaigns- Managed internal and external creative teams of designers, video editors and copywriters- Analyzed performance metrics to launch to new markets and audiencesDirector of Community- Designed compelling brand narrative to grow a person multi-channel audience - Grew community of ambassadors to host 40+ events, a 200 person conference and dozens of virtual workshops, networking events and mastermind classes- Organized four international trips with highly engaged community members for local community activations, historical sightseeing and personal development workshops- Managed publishing teams to write, edit and publish 200+ blogs, podcasts and videos- Keynote speaker and workshop leader for schools, nonprofits and business teams