Zoila Velasquez

Regional Sales Director @Encore

Inspire, lead, and train a diverse sales team of 49 to improve sales performance and effectiveness in the highly competitive South Florida and Caribbean market. Develop strategic approaches/sales tactics for various customer types to close the sales cycle. Implement sales management, methodology and enablement processes. Partner with cross-functional teams to set strategies and execute to aggressive revenue and EBITDA targets. Administer financial management initiatives to drive revenue growth and achievement of company KPI’s. Led a company-wide project that launched a viable solution to a long-standing challenge of driving key sales behaviors. Chapter chair for company\'s first business resource group. Served on a company-wide leadership steering committee to move towards the company\'s new leadership model.