Zoher Kapuswala
Marketeer with a forte on Business, Category Management, Innovation, Brand Architecture, Operations & Communications |Nestle, Dixcy & Ferrero
- Role
- Chief Marketing Officer - Ferrero India at Ferrero
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Zoher Kapuswala
I am a sales and marketing personnel with 22 years of experience across the generating demand value stream.I have been agile and have taken up challenges in different roles of Sales, marketing, trade marketing and Channel Management. This exposure helps me in working without boundaries & leverage my networking skills. I am working as a Regional Marketing Manager for Ferrero for muitiple categories ( Tic Tac, Ferrero Rocher, Ferrero Rocher Moments and Nutella) Have trasformed the marketing team at Dixcy Textiles Pvt Ltd a commoditized business to a pull-based operation by renovating brands like Dixcy Scott, Dixcy Uno and Dixcy Slimz on consumer centricity and establishing Levi’s innerwear.Was instrumental in building the Tic Tac as a future brand with range with right assortment, pricing and, brand activations. Indianized the range with India centric flavors, price points and packaging. Build brand for the future with sharp consumer insight, revisited the positioning of to improve the relevance of the brand and engaging with consumers. Built brands from scratch in an extremely fragmented category for MAGGI Cooking up range; managed 5 Nestle & Maggi brands and all innovations planned in the category. Key expertise are Brand strategy, New Product launches, Repositioning, Innovation, Business development,|Sales and trade marketing
Experience
Chief Marketing Officer - Ferrero India
Sep 2025 — Present · Pune, IN
Education
Jai Hind College (University of Mumbai)
Bachelor of Science (BSc), Physics
1992 — 1996
Chetanas R.K. Institute of Management and Research
PGDBM, Marketing/Marketing Management, General
1996 — 1998
Management Development Institute, Gurgaon
Professional competency enhancer, General Management (14 Days Course)
2006 — 2006
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