Zohaib Q.
Performance Marketing - Acquisition Manager - Investment Products @interactive investor
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WORK HISTORY
Performance Marketing - Acquisition Manager - Investment Products @interactive investor
Manchester, GB
The UK’s largest flat-fee investment platform with £85 billion in AUA and 460 k+ customers.Own a 7-figure annual paid media budget. Responsible for the management and growth of performance marketing activity including Paid Search, Paid Social and App to drive customer acquisition across key investment products spanning ISA, SIPP, general trading accounts.Implemented a quarterly plan to improve paid search activity across Google and Microsoft ads that led to reduce wastage and a lower CPA.Created new audience lists to improve retargeting through Google Display Network (GDN) that increased audience size and conversions from this channel.Improved conversion tracking across all paid media channels that helped to understand cross channel conversion attribution. Automated cost reporting from all performance channels under management that led to improved data reliability and saved time.Identified areas of improvement in paid social prospecting and retargeting activity that improved our reach and conversions.Led the paid social agency to improve performance from Facebook and LinkedIn ads.Collaborated with the IT team to track conversions back to the keywords through Apple search ads by utilising data from Apps flyer (MMP) and Google Analytics.
EDUCATION
QA Ltd
Artificial intelligence Apprenticeship, Data Science
PAF Intermediate College
HSSC, Computer Science
The Manchester Metropolitan University
BA(Hons) Marketing Management, Marketing/Marketing Management, General
SKILLS
ABOUT ZOHAIB Q.
I turn investor intent into funded accounts. Paid search is my speciality and the centre of my work, supported by display, YouTube, Meta, LinkedIn and programmatic to scale results without bloating CPA. Over the last four years I have run seven-figure budgets for regulated investment products and I know how to pair sharp copy with hard data.How I add value:Search leadership. Keyword architecture, audience layering and Smart Bidding tuned to funded-account goals. Strong ad copy that wins the auction and the click.Channel integration. Retargeting loops that connect social, display and video back into search to lift assisted conversions.Data fluency. GA4, Appsflyer, SQL and Python stitched into Power BI and Looker Studio so every click is tied to AUM and LTV.Regulated experience. Pensions, SIPPs, stocks and shares ISAs and general trading accounts delivered with FCA awareness.CRO mindset. Landing page tests, message sequencing and post-click analytics that turn interest into activations.Impact:Cut blended CPA and doubled net new investment accounts in one tax year.Led ISA season activity that delivered record inflows within weeks.Automated reporting and alerting so the team could focus on strategy.If you are hiring for Head of Acquisition, Performance Marketing Lead or Growth roles in investment marketing, let’s talk.
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