Zoey Locklear
Assistant Director at Durham Sports Commission
- Role
- Assistant Director at Durham Sports Commission
- Location
- Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Zoey Locklear
A dynamic sports communications professional with extensive experience in sports operations, community engagement, and event management. I am a passionate advocate for Indigenous peoples, seamlessly blending community outreach with organizational leadership to create impactful experiences in and out of the sports world. Leveraging my unique background in public relations and cultural advocacy, I drive innovation and foster meaningful connections across the sports industry. I am always seeking to collaborate with forward-thinking sports organizations and professionals to elevate diverse voices and push the boundaries of what\'s possible in athletics. Let\'s connect!
Experience
Assistant Director
Oct 2025 — Present · Durham, NC, US
Lead project management for all organizational initiatives, including bid document preparation, facility development research, grants and incentives program administration, and execution of owned/operated sporting events that drive economic impact for Durham County- Manage volunteer and internship programs while serving as primary liaison to event owners, hoteliers, restaurants, and community partners to ensure seamless event execution and comprehensive event packages for athletes and visitors- Direct CRM database operations and generate economic impact reports to track event performance, facility utilization, and tourism metrics while preparing presentations for stakeholders, sponsors, and the Durham community- Support business development and marketing efforts to recruit and retain high-impact regional and national sporting events while cultivating relationships with sports organizations, governing bodies, and event planners to secure new tournaments and recurring events
Education
UNC Hussman School of Journalism and Media
B.A. Media and Journalism, Advertising and Public Relations, Sports Communications
2022 — 2025
NOLS
Pacific Northwest Expedition
Clinton High School
High School Diploma
The University of North Carolina at Chapel Hill
B.A. Media and Journalism, Advertising and Public Relations, Sports Communications
North Carolina School of Science and Mathematics
NCSSM Online
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