Zoey Gay

Associate Creative Director @Dentsu Creative

Denver, CO, US

Specialize in art direction, B2B & B2C brand creative concepting, brand campaigns, branding, logodesign digital & print design and more for a multitude of clients over the past 6 years. Clients including: Vanguard, Grainger, Google, McCain Foods, Roku, Sentry, Roundel, Viega and more.Winning the business in 2020, McCain’s annual revenue has increased from $500K to $4.2M.Strong conceptual skills, Craft inspiring, conceptual ideas that can extend across multiple channels and present a clear vision to clients challenge. Carry out photoshoots to execute art direction and vision, worked with photographer, pre-pros, props as well as assisted on set. Traveled for client conferences, tradeshows, experiential events and campaigns, carrying out art direction and assisting on site. Worked alongside executive creative directors, associate creative directors to develop creative concepts and executions of client work. Partner with account, strategists, designers, producers as wells as other marketers to achieve the creative task at hand.Drove the development and execution for many of McCain’s branded campaigns as wellyearly creative needs such as tradeshows, K-12 brand campaigns, subsidiary photoshoots for products and branding as well as their internal campaigns, experiential events, social posts, annual conferences and print and digital needs. Most importantly making sure everything has a cohesive look, feel and messaging.Conceptualized and developed visual concepts for McCain and its subsidiaries. McCain recently went through a re-brand and we’ve been working closely as a team to push that branding and bring it to life in our projects. Also, making sure the branding and the messaging is getting across appropriately. Ability to sell & present creative and conceptual ideas. Passion for cross-team collaboration to challenge and push client’s vision and generate breakthrough ideas.

Auburn University

BFA Graphic Design, Graphic Design