Zoey Reager
- Role
- Manager Ii, Strategic Accounts - Marketplace at Walmart
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Manager Ii, Strategic Accounts - Marketplace
Jul 2021 — Present
Manages 20 strategic accounts in Accessories and consistently outperforms GMV and KPI targets. Optimizes and grows business by improving offer, delivery, pricing, and program adoption. Works cross-functionally with product, category, marketing, and analytics to support short- and long-term strategy. Forecasts sales using top-down and bottom-up approach while identifying headwinds and tailwinds. Conducts competitive analyses to identify whitespaces and build assortment strategy- Drives program adoption including expedited shipping, review syndication, and sponsored products to drive seller growth. Outperforming Apparel SAMs on key metrics YTD including Delivery Quality bps), Offer Quality (+600 bps), and Ratings (+400 bps) with strategic account conversion +146 bps vs. Apparel SAMs and +107 bps vs. Accessories L1- Leads initiatives for total Apparel SAM team including International, Back to School, and Holiday (and Cold Weather) programs. Works cross-functionally to develop strategies including sales plans, marketing, and assortment- Built and managed multimillion dollar cloth face mask business including product development, merchandising, and business development, contributing to significant growth in overall Accessories department in FY21. Developed cloth face mask vetting process with Compliance and Legal to control the channel while creating a scalable long-term solution- Manages Bags category; conducted competitive analysis deep-dive leveraging market and sales data to refine seller/brand strategy. Drove strong holiday performance and gained market share from Amazon in overall Accessories Ecomm business after losing share YoY. Deep Dive template is now utilized across other categories of business within Apparel.
Education
NYU Stern School of Business
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Skills
- Time Management
- Marketing
- Statistics
- Financial Modeling
- Social Media
- Microsoft Office
- Finance
- Entrepreneurship
- Bitcoin
- Start-Ups
- Data Analysis
- Ilife
- Event Planning
- Microsoft Excel
- Customer Service
- Leadership
- Economics
- Minitab
- Research
- Public Speaking
- Python
- Powerpoint
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