Zoë Wilkins
Head of Pr @Bdb Global Limited
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WORK HISTORY
Head of Pr @Bdb Global Limited
Leading and developing a talented team to provide best-in-class global PR and media relations services to multiple clients, delivering tangible impact to their businesses.Working with other service line leads (strategy, content, creative and digital) to ensure we always devise the perfect solution for every client challenge. Advocating and encouraging joined-up thinking, integrating our services and pooling our knowledge, creativity and resources to achieve the best possible impact.
EDUCATION
Heriot-Watt University
MA Hons, International Business & Languages
CIM | The Chartered Institute of Marketing
Postgraduate DipM, Marketing
SKILLS
ABOUT ZOË WILKINS
z•••@bdb.co.uk Seasoned international trade and technical marcomms consultant and business developer. 25+ yrs\' experience in full-service b2b comms, spanning food and drink, nutraceuticals, life sciences, packaging, plastics, textiles, cosmetics, rail, yellow goods, engineering and pharmaceuticals. Zoë holds a masters degree in international business and languages, plus the CIM\'s postgraduate diploma in marketing.Specialties: Results. Marketing consultancy, brand consultancy, trade marketing, technical marketing, b2b marketing, trade communications, technical communications, B2B communications, technical communications, marketing strategy, strategic consultancy, brand strategy, comms strategy, comms planning PR, media relations, media training, copywriting, integrated communications, full-service marketing, full-service communications, international communications, international PR, international campaigns, digital marketing, media planning, websites, physical and digital events and exhibitions, direct marketing, content creation, content marketing, social media, SEO, paid search, brand awareness, lead generation, ABM, evaluation & measurement.
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