Zoë Ruel-Fraser
Category Development Manager Seafood, Drinks, Alcohol, Snacks and Chocolates & Sweets @Les Fermes Lufa / Lufa Farms
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WORK HISTORY
Category Development Manager Seafood, Drinks, Alcohol, Snacks and Chocolates & Sweets @Les Fermes Lufa / Lufa Farms
Montreal, QC, CA
EDUCATION
Concordia University
Bachelor's degree, Classics with a concentration in Ancient History and Archaeology
CEGEP - John Abbott College
DEC, Social Sciences
ABOUT ZOË RUEL-FRASER
I am a seasoned retail grocery professional with a proven track record of driving sales growth and operational excellence. With a strong understanding of consumer behavior and emerging market trends, I focus on building compelling and diverse product assortments that resonate with shoppers and enhance the customer experience. My expertise spans strategic sourcing, vendor negotiations, and inventory management ensuring that product offerings are both high in quality and aligned with market demand. I’ve built strong, collaborative relationships with suppliers to secure exclusive products and promotional opportunities that differentiate our brand. I’m committed to continuous innovation within my categories, introducing new products that excite customers and support business growth. Fully bilingual in English and French. Technical Skills: SAP | Microsoft Word | Microsoft Excel | Google Suite
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