Zoë McArtor

CRO Manager at Home Solutions

Role
Paid Social CRO Manager at Home Solutions
Location
Charlotte, NC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Zoë McArtor

I\'ve spent my career building things that didn\'t exist yet: functions, teams, processes…

Experience

  1. Paid Social CRO Manager

    Home Solutions

    Dec 2024 — Present

    Lead product optimization initiatives through collaborative A/B testing and multivariate experiments, partnering withcross-functional teams to implement findings that resulted in a meaningful increase in form entry rates- Manage a data-driven experimentation roadmap, balancing multiple priorities across cross-functional teams. Define clearobjectives, prioritize high-impact tests, and ensure timely execution, leading to optimized features and improved KPIs- Lead cross-functional teams in an agile B2B SaaS startup, using Jira to define project scope, refine the backlog, and ensuredeadlines are met through sprint planning and daily huddles.

Education

  • Wake Forest University

    Bachelor's degree

    2016 — 2020

  • Furman University

    Business and Entrepreneurship Certificate

    2019 — 2019

  • Universidad de Salamanca

    Spanish Language and Literature

    2018 — 2018

  • Christ Church Episcopal High School

    High School

    2012 — 2016

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Zoë McArtor — Paid Social CRO Manager at Home Solutions in Charlotte, NC, US | Unifers