Zoë McArtor
CRO Manager at Home Solutions
- Role
- Paid Social CRO Manager at Home Solutions
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Zoë McArtor
I\'ve spent my career building things that didn\'t exist yet: functions, teams, processes…
Experience
Paid Social CRO Manager
Dec 2024 — Present
Lead product optimization initiatives through collaborative A/B testing and multivariate experiments, partnering withcross-functional teams to implement findings that resulted in a meaningful increase in form entry rates- Manage a data-driven experimentation roadmap, balancing multiple priorities across cross-functional teams. Define clearobjectives, prioritize high-impact tests, and ensure timely execution, leading to optimized features and improved KPIs- Lead cross-functional teams in an agile B2B SaaS startup, using Jira to define project scope, refine the backlog, and ensuredeadlines are met through sprint planning and daily huddles.
Education
Wake Forest University
Bachelor's degree
2016 — 2020
Furman University
Business and Entrepreneurship Certificate
2019 — 2019
Universidad de Salamanca
Spanish Language and Literature
2018 — 2018
Christ Church Episcopal High School
High School
2012 — 2016
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