Zoe Rivers
CEO and Founder @Wellness Paragon
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WORK HISTORY
CEO and Founder @Wellness Paragon
Atlanta, GA, US
Wellness Paragon is a health and wellness company that reevaluates how we define, measure, and manage personal health and well-being. We help employers measure and support the health and well-being of employees to create a thriving environment for employees and business. We specialize in conducting comprehensive culture analyses for client companies, focusing on maximizing existing resources to enhance employee satisfaction, communication, and engagement.In turn, our results yieled improved engagement between employees and their workplaces, with a focus on remote and hybrid positions, ensuring that wellness initiatives were both accessible and impactful.Highlights include- Developed and executed strategies to integrate wellness technology seamlessly into the daily lives of employees, driving meaningful improvements in well-being and productivity- Developed and launched a comprehensive health assessment tool, integrating advanced analytics and personalized recommendations to empower users- Spearheaded marketing strategies that drove engagement across multiple digital platforms, resulting in a significant increase in user adoption and client retention- Established and nurtured B2B2C partnerships, driving a 31% increase in client retention by focusing on scalable, user-centered solutions- Led corporate wellness programs that bridged the gap between individual health goals and organizational well-being, creating thriving environments for both.
EDUCATION
Georgia State University
Bachelor's degree
Maryland University of Integrative Health
Master of Arts - MA
University of North Georgia
Associate's degree
ABOUT ZOE RIVERS
With over a decade of experience, I’ve consistently driven transformative results by aligning products and services with the unique needs of clients. My real strength lies in understanding and optimizing the entire client journey—not just from sales to client management, but also in ensuring that products and services are fully integrated into the client’s objectives to deliver maximum impact and growth. As the Founder and CEO of Wellness Paragon, I led the development of innovative wellness programs, empowering over individuals and organizations to thrive through tailored solutions that prioritized both employee well-being and organizational success. At Avidon Health, I spearheaded cross-departmental initiatives to enhance the EngagementRx platform, ensuring seamless alignment between the product’s potential and the complex needs of both providers and end users. My approach streamlined client onboarding, improved user experience, and leveraged data-driven insights to optimize outcomes. I thrive in environments where collaboration and strategic thinking are key. One of my greatest strengths is working across departments and teams to drive both product and client success, ensuring that the full value of a product is realized by those it serves. My expertise spans product development, client success, user-centered design, B2B2C strategies, and health technology. I am passionate about aligning services and technology with client goals to create solutions that drive engagement, satisfaction, and measurable growth.
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