Zoe Gray

About Zoe Gray

Blending creativity with strategic insight, I lead marketing initiatives that build brand equity and drive measurable growth. As Brand Manager at Cellese, I oversee product positioning, and high-impact campaigns that elevate our presence in the aesthetics and regenerative skincare space.With a foundation in marketing and public relations, I specialize in shaping compelling narratives, refining brand identity, and creating cohesive experiences across digital, social, and event-driven channels. I’m passionate about turning insights into strategy and strategy into meaningful, lasting impact.If you\'re interested in collaborating, discussing brand strategy, or connecting within the aesthetics industry, I’d love to connect.

Experience

1. Brand Manager

   Cellese, Inc

   Mar 2025 — Present · Orange County, CA, US

   Lead corporate brand strategy and oversee cohesive brand identity across all channels• Translate consumer insights and competitive research into actionable brand strategy • Directed product launch strategy and positioning, including the launch of AnteAGE P.E.A.R.L.• Developed pricing strategy by conducting comprehensive competitive market research, analyzing industry benchmarks and market trends to ensure optimal product positioning, strategic pricing decisions, and long-term revenue growth• Managed affiliate program generating $1M+ in 2024 • Developed high-impact campaigns supporting revenue growth and market expansion• Oversee creative development, packaging direction, and cross-functional project alignment • Produce marketing collateral and messaging for trade shows, sales teams, and digital channels

Education

• The University of Alabama

  Bachelor of Arts - BA