Zoé Laporte
Global Digital & Eretail Media Manager @Pernod Ricard
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WORK HISTORY
Global Digital & Eretail Media Manager @Pernod Ricard
Within the Global Digital Marketing team of Pernod Ricard Headquarters.\\\\n\\\\n- Shape the eRetail media strategic approach for the Group – from demand generation outside eRetail website (offsite media) – to conversion on the eRetail websites (onsite media)\\\\n- Collaboration with media platform and the eRetail partners, to leverage data and segment eShopper audiences, generating actionable insights and targeting them to drive higher engagement & eBusiness performance\\\\n- Run and implement proof of concept on eRetail media, with tech partner and assess the value-add through use cases with key pilot markets\\\\n- Monitoring new capabilities/solutions/partners for eRetail Media and programmatic advertising, piloting test & learns to assess & prove value, and identifying scale/impact potential for the global business\\\\n- Develop and provide guidelines & toolkits to improve the conversion performance of eRetail media activations, optimizing the return on ad spend and increasing the overall effectiveness of the eRetail media activities and investment across the Group\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Lycée Sainte Marie Grand Lebrun
Baccalauréat, Économique et social (ES)
KEDGE Business School
Bachelor's degree
SKEMA Business School
Programme Grande Ecole (Master 2)
SKILLS
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