Zoë Burge

About Zoë Burge

I build marketing systems that create clarity, generate trust, and move people to act. My…

Experience

1. Marketing & Brand Strategy Lead

   Popsuite

   Jul 2023 — Present · New York, NY, US

   Head of Marketing & Brand StrategyPopSuiteAs the sole marketing resource, I developed and executed a full-scale marketing strategy to position the platform as a leading solution for K-12 language departments. My work spans branding, sales strategy, outreach, and digital content, driving significant engagement and early adoption.Key Responsibilities & AchievementsMarketing & Positioning Strategy • Conducted market analysis to identify growth opportunities. • Repositioned PopSuite as an integrated suite, ensuring market differentiation and competitive advantage.Sales Strategy & Lead Development • Designed and implemented a scalable sales strategy, including lead sourcing and training materials. • Built a repository of high-quality leads, strengthening educator relationships to refine product-market fit.Brand Development & Web Presence • Created PopSuite’s brand identity, from naming to mission development. • Built and designed the entire website (popsuite.io), driving 900+ unique visitors pre-launch through SEO optimization.Content & Social Media Strategy • Developed and managed a 90-day content plan to increase engagement across digital channels. • Produced explainer videos, reels, and carousel mockups, growing an audience of high-quality, target-aligned followers.Data & Performance Analytics • Defined key data points to track user behavior and enhance feature development. • Optimized marketing investments to maximize site traffic and user engagement.Influencer & Event Marketing • Secured influencer partnerships and negotiated a major sponsorship for a conference, driving brand awareness and user acquisition.Leadership & Internal Branding • Spearheaded internal branding efforts to maintain a consistent and compelling brand voice across all marketing channels.

Education

• D'Amore-McKim School of Business at Northeastern University

  Bachelor's of Science in Business Administration (B.S.B.A.), Business, Management, Marketing, and Related Support Services

  2016 — 2019

• Washington and Lee University

  Russian Studies; Cognitive Neuropsychology; Eastern European History

  2013 — 2015

Skills

• Equine Assisted Learning
• Revenue Enhancement
• Equine Therapy
• Playwriting
• 3rd Party Partnerships
• Creative Writing
• Time Management
• Revenue & Profit Growth
• Business Analysis
• Predictive Modeling
• Generating Revenue
• Legal Assistance
• B2b Marketing Strategy
• Energy Audits
• 3rd Party Relationships
• Revenue Analysis
• Renewable Energy
• Human Resources
• Concept Programming
• Theatre
• Content Development
• Online Research
• Proprietary Trading
• Social Media
• Content Strategy
• Marketing Strategy
• 3rd Party Liaison
• Equine Properties
• Content Management
• Theatre History
• Proprietary Software
• Hyperbaric Medicine
• Legal Research
• Strategic Planning
• Content Partnerships
• B2b Marketing
• Energy Industry
• Riding Instruction
• Marketing
• Data Analysis