Zoë Billington

About Zoë Billington

I am a mixed-methods researcher helping cross-functional teams make user-informed marketing and product decisions with confidence.> My background in anthropology informs my human-centric approach to both designing research and translating user narrative, fly-on-the-wall observations, and behavioral data into data-informed stories and recommendations.> Through my work across UX, CX, and MRX, I\'ve developed a holistic perspective and a mixed-methods toolkit for exploring user experience and behavior across the product development lifecycle.> I\'m a skilled and empathetic qualitative research moderator that loves conducting ethnographic interviews, IDIs, focus groups, online discussion boards, diary studies, and usability testing.> I\'m passionate about cross-cultural research and have conducted studies across the United States and in 12 other countries including the UK, Germany, France, Japan, China, Russia, Canada, and Mexico.> I\'ve been lucky to work with some pretty cool brands, including Google, TikTok, Vimeo, Mailchimp, Houghton Mifflin Harcourt, Harley-Davidson, and Nike, to better understand and win over consumers through meaningful products, services, and communications.

Experience

1. Research & Insights Manager, Platforms & Devices

   Google

   Feb 2025 — Present · Los Angeles, CA, US

Education

• Princeton University

  A.B., Anthropology

Skills

• Market Research
• Consumer Products
• Ethnography
• Human Rights Research
• Teaching
• Strategic Brand Positioning
• Event Planning
• Powerpoint
• Social Media
• Qualitative Research
• International Research
• Nonprofits