Zoe Bearne
Associate @In The Round Ltd
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WORK HISTORY
Associate @In The Round Ltd
EDUCATION
FutureLearn
Behaviour Change Interventions: Introductory Principles and Practice
The Institute of Direct Marketing
Certificate in Digital Marketing
FutureLearn
Leading and Managing People-Centred Change
CIM | The Chartered Institute of Marketing
Certificate in Marketing
SKILLS
ABOUT ZOE BEARNE
Versatile and accomplished professional with extensive experience in formulating strategic communication and engagement approaches to meet business objectives within complex organisational settings. Track record of fostering positive and open working relationships and employing adaptable engagement methods tailored to various individuals and environments. Skilled in developing comprehensive communication to enhance organisational visibility and reputation. Instrumental in leveraging digital and traditional channels to deliver compelling content and build solid corporate narrative internally and externally. Proven leadership in managing cross-functional teams and collaborating with senior executives to align communication efforts with business goals. Strategic and analytical approaches to marketing and communications for local authority behaviour change and organisational transformation programmes. Created proactive and resourceful city-wide engagement initiatives for infrastructure consultations and major consultations to address inclusive growth, health and wellbeing, and a safer city, including budget changes and a 10-year City Plan. Adaptable, empowering, articulate approach to stakeholder and community planning and engagement for transformation, economic development, environment, and sustainable infrastructure projects for internal and external audiences. Proven innovative and creative solutions to communication and engagement tactics and technology, focussing on new digital, media and technology channels. Including online engagement platforms, behaviour change COM-B, chat GPT/AI, PR & Media Monitoring Platform, meta, content and email management systems. Approachable, motivational, and inspirational leader of colleagues at all levels including marketing, communications, and engagement professionals. Encouraging professional development and best practice. Purposeful and critical thinker on crisis communications and engagement. Collaborating successfully with multi partner organisations and proficient in reputational risk management
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