Zoe Stuart
Business Manager - Office of the CMO @NatWest Group
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WORK HISTORY
Business Manager - Office of the CMO @NatWest Group
Edinburgh, GB
EDUCATION
Edinburgh Napier University
Bachelor of Arts (BA), Marketing/Marketing Management, General
SKILLS
ABOUT ZOE STUART
C-suite influencer, with the ability to challenge and evolve the strategic agenda, driving consistency and effectiveness, building Marketing reputation as a growth vehicle. Award-winning, marketing leader, proven as transformative, innovative and action oriented, delivering double-digit ROI. Achievements:• Marketing Transformation & Org Design – strategic and operational management • 1st position for advertising media visibility versus 6th position for overall expenditure delivering outstanding value for money• Winner, Financial Services Forum, Campaign Effectiveness awards: MyFolio and Unconstrained Investing (+27% AUM)• Winner BT Sport Industry, ‘Partnership of the Year’ award, British & Irish Lions sponsorship (76% ROI)• ATL global brand campaign with coverage in 90 countries, across 30 supporting web sites in 11 languages launched on a single day• Creation of bespoke media first OOH advertising, US networked television coverage and Sky Sports’ broadcast sponsorshipSKILLSAdvanced Matrix LeadershipMarketing TransformationAward-winning Partnership MarketingGlobal, omni channel campaign creationGovernance & PlanningOperational effectivenessOrganisational designSupplier/Process enhancement
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