Zoe Rabkin
Media Buyer at 84.51° Kroger Precision Marketing
- Role
- Digital Media Buyer at 84.51˚
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Zoe Rabkin
Results-driven marketeer with the ability to connect business, strategy, create & design,…
Experience
Digital Media Buyer
Jun 2022 — Present · Cincinnati, OH, US
Refined overall media strategies for client accounts, through contributing valuable insights and data-driven recommendations that enhanced targeting precision and channel effectiveness-Designed and optimized awareness and consideration campaigns for leading CPG brands, leveraging data insights to improve engagement rates, click-through rates, and reach brand campaign impression goal-Implemented thorough tagging and trafficking processes for digital media, guaranteeing accurate and efficient integration into campaign workflows. Developed best practices/ways of working guide for a F50 client delivering superior campaign design - specifically providing detailed guidance to expedite cross-functional work and reduce potential setup errors-Executed programmatic and social media buying on multiple platforms, by ensuring the seamless delivery of media plans for a diverse portfolio of F500 CPG brands by actively collaborating with cross-functional teams and aligning strategies with client objectives-Effectively managed and optimized individual campaign budgets up to $250k (cumulative budget of ~$15MM) by implementing in flight strategies to ensure pacing adheres to guaranteed timeline, impression and profit margin benchmarks. Maintained an impressive 98% average quality score on all social campaign builds reflecting a commitment to delivering high-quality advertising content-Successfully managed over and under impression delivery within an average of 3%(Overall team average is ~5%) showcasing a meticulous approach to budget management-Recognized as a top 5 (out of 21) media buyer for exceptional campaignexecution and performance-Meta Ads Manager, Pinterest Ads Manager, Snapchat Ads Manager Social Media Buying Platforms-The Trade Desk and Campaign Manager 360 Programmatic Media Buying Platforms-Double Verify and Salesforce Datorama advanced measurement platforms to provide insights for campaign and budget optimization.
Education
Miami University
Bachelor of Arts in Interactive Media Studies, Minor in Digital Marketing College of Creative Arts, Interactive Media Studies
2019 — 2021
iXperience
Internship Program, Digital Marketing
2020 — 2020
Indian Hill High School
High School Diploma
2013 — 2017
Boot Camp Digital - Digital Marketing Training
Digital Marketing
University of Cincinnati
Bachelor of Business Administration - BBA, Marketing
2017 — 2018
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.