Zoe Murray
Head of Franchising @Pink Spaghetti Pa Services
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WORK HISTORY
Head of Franchising @Pink Spaghetti Pa Services
I sit between the franchisor and franchisees, making sure the system works for real people while driving growth across the network. I support and mentor franchisees at every stage, helping them build profitable, sustainable Virtual Assistant businesses, while also leading operational and strategic initiatives to strengthen the network as a whole. I monitor key business drivers, implement practical systems and lead projects that improve performance, efficiency and compliance. I oversee franchise development, recruitment, onboarding and training programs, ensuring franchisees have the guidance, tools and confidence to succeed. By combining practical mentorship with operational oversight and strategic business development, I help franchisees grow their businesses and support the long-term success of the network, all while keeping a grounded, realistic approach to what works in the real world.
EDUCATION
Joint Learning
Customer Service Level 2
Joint Learning
Business Administration Level 3
Institute of Recruitment Professionals
Certificate In Recruitment Resourcing, Recruitment Resourcing QCF
University of Chester
Health and Social Care, Mental and Social Health Services and Allied Professions
ABOUT ZOE MURRAY
I sit between the franchisor and franchisee, making franchising work for real people. As Head of Franchising at Pink Spaghetti, I support franchisees to grow profitable Virtual Assistant businesses, while making sure our franchise system is practical, effective and genuinely supportive.I work with franchisees at every stage, fom brand new recruits finding their feet, to established business owners aiming to scale, and even those hitting roadblocks (yes, I enjoy turning \'stuck\' into \'thriving\'- they\'re my guilty pleasure!). My approach is calm, practical and strategic: I focus on what will work in the real world, not what looks good on paper or following a textbook approach. Franchising is a practical, proven way for people to build a business with the right support and structure, without starting from scratch. I’ve always been driven by curiosity and a love of opportunity, and this role allows me to combine strategy, leadership, and coaching, while helping others succeed.Over the years, I’ve seen the impact of this approach in action: turning underperforming franchisees into high performers, contributing to Pink Spaghetti’s BFA Franchise Support Award and being named Woman Franchise Employee of the Year with EWiF in 2024. I bring practical advice and strategic insight, mentoring business growth in a way that is realistic, grounded and human.If you’re curious about franchising, building a Virtual Assistant business, or if, like me, you sit somewhere between franchisor and franchisee, feel free to reach me on z•••@pink-spaghetti.co.uk - I’m always happy to connect and share practical experience.
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