Zoe Mulqueen

About Zoe Mulqueen

I’m a results-oriented marketing professional with a diverse set of experience in digital marketing. Whether it\'s content strategy and creation, email marketing or social listening and storytelling, I bring data insights and creativity together to meet real business goals.I am currently serving as the Marketing Lead for Citywise Global, the umbrella platform behind Romewise, Florencewise and Napleswise - a network of city-based brands dedicated to helpling people experience Italy like a local.My specialties include:• Digital strategy & planning• Content marketing & brand storytelling• Email marketing & CRM• Traffic analysis and audience measurement• Team leadership & project management

Experience

1. Head of Marketing & Workflow Lead or Marketing Lead Workflow & Operations

   Citywise Global

   Mar 2026 — Present · Rome, IT

   Leading marketing strategy and operational infrastructure for Europe based travel brands- Build and manage end-to-end content operations across social media, email, and YouTube for multiple brands simultaneously- Design and own the company\'s project management systems in Monday.com, including content pipelines, campaign tracking, and team coordination workflows- Develop Zapier automations integrating scheduling, project management, and AI tools into a unified content production pipeline- Lead email marketing strategy in Kit, including tagging architecture, segmentation, and campaign execution- Help manage affiliate tracking and multi-channel attribution using Tapfiliate- Create SOPs and onboarding systems for a distributed team of content creators and collaborators- Self-teaching coding to deepen technical capability and build more sophisticated workflow automations independently

Education

• College of Charleston

  Marketing