Zoe Iorizzo
Senior Sales Marketing Coordinator @ Boston Globe Media
- Role
- Senior Sales Marketing Coordinator at Boston Globe Media
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Senior Sales Marketing Coordinator
Mar 2026 — Present · Boston, MA, US
Utilize HubSpot to develop and execute B2B email marketing strategy by creating an annual marketing schedule for all Boston Globe Media sales opportunities, writing and A/B testing content, segmenting industry-specific audiences, and ensuring alignment with the advertising department’s goals and timelines- Streamline event marketing operations by developing multi-channel marketing plans, coordinating stakeholders, including social media and design teams, writing promotional copy, and analyzing performance, driving over 10M impressions per 2025 event through print and digital ad placements- Manage client entertainment by allocating sports game tickets to sales representatives, issuing invitations and logistics to ensure a seamless experience that fosters strong relationships with major clients
Education
Northeastern University
Bachelor of Science in Business Administration (BSBA), Marketing, Marketing Analytics
2020 — 2024
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